Goals:
Present the accessories line at the event. Provide the event
with theproduction of all necessary POSM materials including
printed products of the appropriate level to the brand.
The project was implemented in partnership with the
PM Advertising team
Geography:
Moscow
Saint-Petersburg
An activation has been developed where guests were immersed in the
history of the Porsche crest. By means of the main heraldry elements,
each guest became the owner of their own ex-libris (crest) applied to
a personalized leather product.
The production technique of a personalized gift at the event has been
developed considering the premium level of the brand and the status
of guests.
A virtual wardrobe with the brand clothing and accessories has been developed and created.
Printed materials and navigation items have been developed and produced to accompany the event.
Each guest chooses a color for a leather mouse pad according to their taste and
collects their own ex-libris from four heraldic elements and it is applied by
craftsmen to a personalized product. The guest's initials are placed in the center
of the sign.
Leaving the event, each guest received an envelope with a personalized
gift from the Porsche brand.
