Aeroflot Interactive calendar

AEROFLOT


A one-of-a-kind project, dedicated to the 95th anniversary of Aeroflot,
in which historical heritage is combined with contemporary interaction tools.


The history of Aeroflot is shown through unique collections of flight attendants
uniforms for the entire period of the company's existence: the viewer observes
in real time the walk of flight attendants through the eras, countries and cities
in which the company has opened its routes.


The uniform and the environment change with the transition from one space to
another throughout the journey.


Innovative interactive format: the image of the flight attendant comes to life
using a special application.


How it works: just point your smartphone at the calendar page - the flight
attendant in the uniform corresponding to the era begins her journey from the
episode showed on the page.


A large-scale pavilion filming of flight attendants has been carried out. After that,
a lot of graphic work has been done to re-create streets, landmarks and
recognizable geographical objects in various cities to which Aeroflot began to
send its flights.


All scenes are recreated in chronological order and correspond to their time.

Creative: Arena Magic Box


Production: BOSP GROUP